Food packaging is constantly exposed to the risk of insect infestation, a possibility not all consumers
are aware of until they encounter pest-ridden food. In a custom online research project conducted
by a BSBA class at UNC Kenan-Flagler Business School (Chapel Hill), the majority of consumers
confirmed that they prefer purchasing a brand with insect-resistant packaging and would leave their
brand if they encountered an insect in the brand’s packaged food products.
